Know [Print Design]

When it comes to your money, you don't want to wonder, you want to KNOW.

This was a campaign idea that made many initial cuts before they ended up with their current campaign. I wanted to showcase the design and attitude of this work because it had a premium feel and is unique compared to the competition. BlackRock is a premium brand. The message of "KNOW" was dead on. When it comes to investing your money for whatever reason, you want to KNOW what it's doing. You want to know it's working, and who is working with it.

Your money is nothing to leave to chance.