Built for it [Campaign]


Cat needed to stand out from the the cheaper machines that were coming out of China and
Korea and all over the world. People needed to know when you bought a Cat, you bought quality.
Cat has been doing it longer that anyone else out there and they were proud of their machines.  

We created a bold and graphic look for their new global campaign that felt just as strong
and reliable as their machines. The tagline we developed was "Built for it" and it embodies
everything a Cat machine stands for. 

No matter the job, our machines are built for it. 
No matter the ask, our dealers are up for it. 
No matter the challenge, you’ll be ready for it.