Untearable [DM & Branded Content]

Vince Wilfork hates his mail

We all get dog assignments in our careers. This one came into the group and it felt like another dog assignment. It was from our client Castrol. They wanted us to create a mailer in conjuction with Autozone. Ho hum, could this be any more boring? Well, we said, "You know what? We're not going to let this be another dog assignment." We came up with the fact that oil is micro-thin and so is paper. The rest wrote itself. We just had to print it on super strong paper. Then once we had it printed, we had to put it to the test. We found NFL Lineman, Vince WIlfork, of the Houston Texans, and let him to try and rip it. He tired, we filmed.

The video has been view roughly 2.4 million times to date. Not bad for a dog assignment.