Dear Fellow Citizen [Digital]

True confessions of a banker

We created a series of longform "jackets off" online videos that show Citizens bank employees in a way you don't normally see them. They are bearing their souls, showing they are vulnerable, and telling a heartfelt personal story about money. Money is a personal thing. It's hard for people to open up unless they see others do it first.

We had a single green couch, one wall, two cameras, and earnest Citizens colleagues.

Again, we are just like you, because we are you.