Dear Fellow Citizen [Digital]
Sam talks about the value of money and saving.
Robert talks about saving and refinancing.
Jose talks money and a plan.
Alex talks about saving for college and retirement at the same time.
DeAnna talks about saving for college early.
True confessions of a banker
We created a series of longform "jackets off" online videos that show Citizens bank employees in a way you don't normally see them. They are bearing their souls, showing they are vulnerable, and telling a heartfelt personal story about money. Money is a personal thing. It's hard for people to open up unless they see others do it first.
We had a single green couch, one wall, two cameras, and earnest Citizens colleagues.
Again, we are just like you, because we are you.