Dear Fellow Citizen [Digital]
True confessions of a banker
We created a series of longform "jackets off" online videos that show Citizens bank employees in a way you don't normally see them. They are bearing their souls, showing they are vulnerable, and telling a heartfelt personal story about money. Money is a personal thing. It's hard for people to open up unless they see others do it first.
We had a single green couch, one wall, two cameras, and earnest Citizens colleagues.
Again, we are just like you, because we are you.
Sam talks about the value of money and saving.
Robert talks about saving and refinancing.
Jose talks money and a plan.
Alex talks about saving for college and retirement at the same time.
DeAnna talks about saving for college early.