Man vs Machine [Branded Content]
Who's the man and who's the machine?
We needed to build buzz around the Castrol sponsorship of NFL running back, Adrian Peterson, and the fact that Castrol just added titanium to their oil. Hmmm... last time I checked oil and running backs don't mix.
What did we do? We painted Adrian Titanium, and had him race against a titanium wrapped car.
New Castrol EDGE is titanium strong on the road, and Adrian Peterson, running back for the Minnesota Viking, is titanium strong on the field.
It launched on Castol's FB page.
Digital hype FB video
Behind the scenes "psyche out"
Behind the scenes - split screen
Behind the scenes - I'm so weak next to AP