READY. SET. RACE. [Campaign]

READY. SET. RACE.

Here is the launch spot we created for the NASCAR 2016 launch. It celebrates the race in all of us. We are competitve by nature. It's in our blood.

"What comes alive in the spot is how we compete in our daily lives, and how folks compete in the sport of Nascar," said Jill Gregory, Nascar's senior vice president of marketing and industry services. "If you're a casual fan, if you're an avid fan, if you're young or old, the execution was built around the key insight that everybody loves to race."