JOIN THE BATTLE [digital]

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    The Battle goes digital.

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    Download the app. It's fun for everyone.

  • A fun video showing the lighter side of the drivers and promoting the "flag yourself" feature of the app.

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    The NASCAR Join the Battle App in action!

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    Swear allegiance to your driver by making your driver's flag your own.

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    clean simple instructions helped guide users

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    You chose your favorite driver's flag to begin

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    then you placed your photo on top of your driver's flag

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    Once your flag was complete you shared it with your social world!

  • Part two of the app. A silly online infomercial video promoting the magic 8-ball feature of the app.

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    The Magic 8-ball feature of the NASCAR Join the Battle App.

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    again, clean instructions were always there to inform...

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    In classic mode, ask NASCAR magic 8-ball a question to get a NASCAR skewed answer.

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    Q: "NASCAR 8-ball, are my jokes the funniest in the room?" A: without a doubt

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    Landing page promoting the NASCAR Chase playoffs.

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    Download the app and create a personalized flag with your photo to show your allegiance.

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    The website prompted you to fill out your race grid to win 16 million.

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    Fan Index on the website led you to fun facts about all the NASCAR drivers.

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    The website promoted downloading of the new chase app for your phone.

JOIN THE BATTLE on your phone!

We created a series of online videos that encouraged the dowload of a new NASCAR App we developed, It was developed to be a companion piece to use during the 10 weeks of the Chase (NASCAR playoffs). The videos ask you to support your driver by using the app to create a new profile pic featuring your favorite driver, Another part helps you fill out your Chase grid (think NCAA bracket) to possibly win 16 million bucks. Another section lets you shake your phone and just ask the app any questions you have and it magically appears (think Magic 8 ball).

It was the first ever app of this kind for NASCAR. It performed incredibly well.