JOIN THE BATTLE [digital]

JOIN THE BATTLE on your phone!

We created a series of online videos that encouraged the dowload of a new NASCAR App we developed, It was developed to be a companion piece to use during the 10 weeks of the Chase (NASCAR playoffs). The videos ask you to support your driver by using the app to create a new profile pic featuring your favorite driver, Another part helps you fill out your Chase grid (think NCAA bracket) to possibly win 16 million bucks. Another section lets you shake your phone and just ask the app any questions you have and it magically appears (think Magic 8 ball).

It was the first ever app of this kind for NASCAR. It performed incredibly well.