JOIN THE BATTLE [Print & TV]
Join the battle was the battle cry adopted for the campaign
"Patton Speech" TV :30
"I Pledge my Allegiance" TV :30
JOIN THE BATTLE.
These spots were created to build excitement for the NASCAR Chase series. The Chase is NASCAR'S version of the playoffs —16 drivers compete over a series of 10 races until only one comes out the winner. We used famous speeches as a short-cut to rally the troops (fans), and adopted the Pledge of Allegiance we all know to get fans to support their favorite drivers.