JOIN THE BATTLE [Print & TV]
JOIN THE BATTLE.
These spots were created to build excitement for the NASCAR Chase series. The Chase is NASCAR'S version of the playoffs —16 drivers compete over a series of 10 races until only one comes out the winner. We used famous speeches as a short-cut to rally the troops (fans), and adopted the Pledge of Allegiance we all know to get fans to support their favorite drivers.
Join the battle was the battle cry adopted for the campaign
"Patton Speech" TV :30
"I Pledge my Allegiance" TV :30