Make Safe Happen [Campaign]

The number one cause of childhood deaths is preventable accidents

For Super Bowl XLIX, Ogilvy ran a spot for Nationwide Insurance that was meant to disrupt the status quo — the infamous "Dead Kid" spot. Disrupt it did, but perhaps not in the way the agency wanted it to.
(In its defense, it drove millions to the website to learn about child safety in the home.) We were asked
to create a longer web film to support childhood safety. We got 150K aggregated hits after the big day.