The Knowledge Effect [Campaign]

The right information in the right hands leads to amazing things.

Thomson Reuters is an information provider. They supply information to Fortune 500 companies around the world. Information in the form of legal to financial. They needed a way to explain the importance of having the right information when you need it.

The idea behind the Knowledge Effect campaign was simple: By providing vetted, insightful information, we’re helping businesses and professionals impact the world in extraordinary ways. When people have the knowledge they need to perform at their very best, they can help others around the world do the same.