You vs the world [Campaign]

You VS world.

In this case the legal world. This campaign was created for a legal product of Thomson Reuters known as ELITE. It promised a much better way of working in the legal field by addressing all the pain points legal professionals face day to day. Things like being able to get all my legal information no matter where I am and no matter what device I'm on.

We wanted to make our audience the heroes. The ones out there succeeding using ELITE. We shot them appearing heroic, strong, and confident as they easily wrestled all sorts of legal information.

Since information itself is invisible, we decided to bring it to life as actual data. We made it big and bold and swirling around our heroes to make it more exciting. They seem like they can take on the legal world with no problem.