Wasted Talent [Campaign]

Wasted Talent in America

We created this campaign for Kaplan University to help get the word out that they were looking for the brave and the talented. We wanted people to know that Kaplan University offered an opportunity to those who were being let down by the traditional educational system. Those who couldn't attend college during traditional college hours. Maybe they were too old, already had a job, had to stay home to raise a family or take care of a sick relative, and so on. But what this really meant for the rest of the U.S. was we were missing out on their talents. We were failing to reach our full potential as a country, because of traditional thinking that was built on an old educational system and old ideas.